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“The Return of the Gharara.”

“ . . . I've modified the construction and changed the opulent fabric concept to a more formal look, it's that much easier to wear . . . Her customers are apparently equally enthusiastic. The gharara ensembles have become Body Focus’s hottest selling item.”

 - Ibrahim, Samina.

 “The Return of the Gharara.”
 Newsline 
July 1993.

 
“Far Pavilions.” 
“ A timeless sense of mystery and romance pervades Body Focus’s elegantly opulent winter collection. Glowing velvets in jewel colours touched with burnished copper . . . and a bridal range with a difference . . . With this collection, Imrana has also made her debut in the realm of bridal wear . . . In keeping with her guiding principle of low-key glamour, Imrana has more than managed to achieve the delicate balance between visual impact and subtle ornamentation.”

 - Ibrahim, Samina. 

“Far Pavilions.” 
Newsline 
December 1994










 

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“Summer Wine.”
“The enigmatic mood and smoky, smoldering color palette of the new Body Focus range makes a welcome change from the ubiquitous paleness that normally marks the summer season.”

 - Ibrahim, Samina. 
“Summer Wine.” 
Newsline 
July 1992.

 

“Winter Velvets.” 
“As temperatures fall and Karachi’s partying mood heats up, designers are working over time to put on the glamour and glitz. And Imrana Ahmed of Body Focus has one of the most striking collections in town . . . Glamour and luxury are the key notes of Body Focus’s winter line and with not more than two of the kind sold in any city . . .  ”

- Ibrahim, Samina. 
“Winter Velvets.”
 Newsline 
November 1991.