Designer Name Imrana Ahmed Label
Body Focus
City
Karachi
Year in which business
Started 1987
Subsequent Growth / Development With
its debut in 1987 with casual sporty daywear, comprising mainly of 100%
cottons with washed and overdyed look, to its gradual transition into skimming
evening wear Body focus has come a long way Now at the end of 1999, it
has five distinctive lines of clothing comprising
Denim casuals; pret a porter
cottons; Knitwear collection; Hand block printed pure silks; Classic evening
and occasional bridal wear
Innovative Trends
set by Designer Apart from the element of
universality blended with various design and multi- cultural influences,
what became synonymous with Body Focus was the lean, slender line,
fine tailoring and a defined silhouette. Category of Business Denim casuals; pret a porter
cottons; Knitwear collection; Hand block printed pure silks; Classic evening
and occasional bridal wear
With
its debut in 1987 with casual sporty daywear, comprising mainly of 100%
cottons with washed and overdyed look, to its gradual transition into skimming
evening wear Body focus has come a long way Now at the end of 1999, it
has five distinctive lines of clothing comprising
